The smokescreen called nostalgia

Posted by on Aug 3, 2014 in views | No Comments

“Nostalgia – it’s delicate, but potent. Teddy told me that in Greek, nostalgia literally means the pain from an old wound. It’s a twinge in your heart far more powerful than memory alone.” ~ Don Draper, “The Wheel”, Mad Men. Recently, I got lost navigating within my own moral compass because of what Don sentimentally […]

New clientele flavour added: Meadow Gold!

Posted by on Jul 15, 2014 in news | No Comments

We’re delighted to welcome a new client on board: Meadow Gold! It’s a pitch we’ve worked hard to clinch, and now it’s time to prove that we can walk the talk and produce work that’s the erm, Crème de la Crème, so to speak. Ok, ’nuff of the puns. It’s straight back to work. Keep a look out for […]

Sharing the power of a Wish

Posted by on Jun 13, 2014 in giving back | No Comments

We believe wholeheartedly in giving back to society, to make a difference to the very community that makes our presence possible. We’re not doctors or trained social workers. But what we have are bright ideas to add that dash of fun and creativity to any occasion! Thinc has been helping Make A Wish Foundation ever since […]

Yellow Ribbon Prison Run 2014, here we come!

Posted by on May 26, 2014 in news | No Comments

We’re extremely thrilled to have once again won the pitch to produce the creatives for the Yellow Ribbon Prison Run this year! The Yellow Ribbon Project is an extremely meaningful initiative, and we’ve always enjoyed working with the folks over at the Yellow Ribbon Secretariat to make a difference to this world using our communications […]

Creating memories with HCA Hospice Care

Posted by on May 17, 2014 in giving back | No Comments

When HCA Hospice Care approached us to help out with a memento to commemorate their 25th Anniversary, it was an opportunity we couldn’t turn down. As a registered charity providing free hospice care service, their budget was naturally constrained, and we were more than happy to accept the challenge to create something that not only fits the […]

Thinc forms strategic alliance with SCREAME

Posted by on Jan 27, 2014 in news | No Comments

We’re extremely delighted to have formed a strategic alliance with dynamic new media outfit SCREAME. With this special partnership, we’re now able to bring strategic media outreach to our clients – something that you’ve been asking for – and lend a booming voice to all our marketing strategy and creative works to finally offer a […]

Why I think “constructive criticism” is a term invented by some smart-ass management out there.

Posted by on Jan 16, 2014 in views | No Comments

Ok, a post laced with skepticism (and not directly related to the field of design/creativity, but to work and life in general). Haven’t we often heard of the term “constructive criticism”? Ever wondered where it came from? Well, I have a conspiracy theory for that! There are often times, as fallible and imperfect human beings […]

Who is more creative: van Gogh or the agency art director?

Posted by on Sep 10, 2013 in views | No Comments

Ok, this post will probably ruffle some artistic feathers, but hey, it’s a view I’ve held for some time. So in the spirit of freedom of expression, here goes… (And for those who disagree, feel free to counter it! I’d love to hear your views). Being in the business of creative consultancy, I’ve come across […]

Out-of-Office-Day Part II: Not-so-willing Hearts

Posted by on Sep 9, 2013 in news | No Comments

Out-of-Office Day Part 2: 12.30pm – 5pm After the morning’s heart-rendering efforts, I decided to reserve the afternoon for some heart-pumping, gravity-defying action. We proceeded to Safra Yishun Country Club for a nice little lunch before proceeding to the Safra Adventure Sports Centre for a tall challenge. Unfortunately, at our scheduled time of 2pm, the […]

Out-of-Office-Day Part I: Willing Hearts

Posted by on Sep 8, 2013 in giving back, news | 2 Comments

Ok, so everyone wants to shut the office down. Wish granted. The office was shut down for an entire day on the 28th August as we geared ourselves for some out-of-office adventure. (Judging by the loud cheers when I announced the shut down a couple of days before, I reckon this is something EVERYONE wants […]