Asia is rising

• BTL
• EVENTS
• THEME

TITLE

ASIA RISE

CLIENT

MICROSOFT

BRIEF

Create a theme for Microsoft’s APJ Industry User Group that will demonstrate the rapid emergence of Asia and the corresponding rise in opportunities.

STRATEGY

We coined the theme “ASIA RISE”, and saw the excellent opportunity to add a little visual twist to the name, to great effect, allowing us to play with a memorable invitation that initially states “Asia is emerging”, before challenging the recipient to “Rise to the occasion” when they rotate the globe.