• FULL 360 INTEGRATED STRATEGY
• 3-YEAR CAMPAIGN ROADMAP
• MEDIA STRATEGY + EXECUTION
DELIVERABLES:• PRINT ADS
• ADVERTORIALS
• BRAND VIDEOS
• OOH: BUS/TRAIN/SCREENS
• CINEMA COMMERCIALS
• DIGITAL + SOCIAL MEDIA ASSETS
DURATION
2016-2018
BRIEF
A) To showcase ITE as a well-recognised vocational and technical education institution that prepares students for work in the future economy with good career prospects.
B) To highlight the holistic education that students receive at ITE – values and character education, leadership development, social consciousness and global mindset.
C) To enhance the perception of stakeholders and the general public on ITE, ITE students and ITE graduates.
STRATEGY
We made a conscious effort not to simply focus on the end result of a good education, but on a journey that shows the growth and holistic development of the students. It was important to be real and attainable, and not over-promise with lofty goals.
At ITE, the first skill they equip the students is the skill to mould themselves into a confident, well-wrounded learner who develop core values like integrity, resilience and teamwork.
We wanted to show that the transformation of a student begins the very first day they step into ITE. It is a journey within a world class infrastructure, guided along by passionate teaching staff, with a holistic framework designed to build up their skills, values and confidence step by step, until they are ready to graduate and do their part for the world.
It’s not just about gearing students up to be career-ready, be also equipping them with all the important life skills to be world-ready.
Because ITE knows that in order to help students make a difference to the world, they first have to make a difference to theirs. By equipping them for life.
TEAM
STRATEGY/CREATIVE: The Thinc Group
MEDIA//SOCIAL MEDIA: SCREAME
VIDEOS: STARDUST PICTURES
