NDP 2017


TITLE
#ONENATIONTOGETHER

CLIENT
NDP2017 EXCO / MINDEF

SCOPE
• NDP 2017 LOGO DESIGN
• NDP COLLATERAL
• OOH: BUS/TAXI/IN-TRAIN

BRIEF
Design a logo for National Day Parade 2017 that will reflect the chosen theme of “One Nation Together”, a rallying call to unite all Singaporeans.

THE THEME
The theme for THE 2017 National Day Parade (NDP) is “#OneNationTogether”, a rallying call to unite all Singaporeans to stand together and overcome all odds together. ‘One Nation’ is to remind Singaporeans that regardless of origin and background, we belong as one people and one nation.

It encourages Singaporeans to harness our diversity and to leave no one behind as we strive towards an even brighter future. ‘Together’ emphasises the importance of unity in times of uncertainty and challenges ahead and represents a call-to-action for all Singaporeans to overcome the odds together.

DESIGN RATIONALE
FOUR HANDS INTERLOCKED IN UNITY AND STRENGTH.

The logo features four hands clasped and interlocked with each other in unity, and is inspired by the iconic image on Singapore’s first ten dollar Orchid series note launched in 1967.

The intertwined hands symbolise Singaporeans from all walks of life setting aside their differences, and coming together with the conviction of building a better Singapore of tomorrow. It also reflects the important role that racial harmony has played in our 52 years of nation building.

Look closer, and you’ll notice an image of the Singapore island, nestled in the centre of the four hands.


 

1 Comment

  1. trina
    10 August, 2017

    Congrats to Thinc team! Great work, this was seen all over the world…. : )

    Reply

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