The Mother of all problem sums
We have the Answer (Series 1)
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In this first series of ad installments that kickstarts a full year-long branding, awareness cum sales activation campaign, you'll catch a first glimpse of how we intended to reinforce the leadership of Marshall Cavendish Education as an established and foremost publisher of education materials in Singapore.
Targeted at all concerned parents who are seeking the most fitting solutions to help their children excel but often faced with a confusing myriad of assessment and enrichment books in the market, we created a series of ads designed to empathize with their selection headaches in a light-hearted manner.
How do we reflect what every parent face when browsing through all the assessment books?
As they flip through pages and pages of problem sums and tough questions meant for their child, perhaps it's time to solve the most important question of them all first: how do you choose the right assessment books for your child?
Well, MCE has the Answer.
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Title: We have the Answer
Client: Marshall Cavendish Education (Singapore)
Creative team:
ECD/Strategy: Andy Tan Heok
Creative Director: Lyonne
Designers: Jess/Kris/Lynn
Copywriter: Keat Houng
Teaser
Ad #1 (series 1)
Ad #2 (series 1)